Proceeds support the Alamo!
Although, obviously, I don't have too high of hopes for it. Maybe an end-of-the-night bottle, when pretty much anything tastes fine?
The Alamo is a funny thing. Every once in a while, we unintentionally drive by it - it's just right there in the middle of things - and it's so weird, it's like, hey, look, it's THE. ALAMO. I know this is blasphemous, but it's terribly unimpressive in real life. But it's still weird that it's right there.